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Privacy Policy

Effective Date: 20/2/2025

Opt Digital (“Company,” “we,” “our,” or “us”) is committed to protecting the privacy and security of our clients, users, and visitors (“you,” “your”). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website or engage with our services.

1. Information We Collect
We collect personal and technical information to improve our services and provide you with a seamless experience. This includes:
1.1 Personal Information
  • Name
  • Email address
  • Phone number
  • Company name
  • Billing and payment information (if applicable)
1.2 Technical Data
  • IP address
  • Browser type and version
  • Operating system
  • Device information
  • Website interaction data
1.3 Communication Data
  • Customer inquiries
  • Support requests
  • Survey responses
  • Comments and feedback
1.4 Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience, store preferences, and analyze website traffic. You can manage cookie preferences through your browser settings.
2. How We Use Your Information
We process your data for various legitimate business purposes, including:
  • Providing and improving our services
  • Managing customer support inquiries
  • Sending service updates and marketing communications (with your consent)
  • Analyzing website traffic and user behavior
  • Complying with legal obligations and regulations
3. Data Sharing and Disclosure
We do not sell, rent, or trade your personal information. However, we may share your data under the following circumstances:
  • With Service Providers: We may work with third-party vendors for hosting, analytics, email communications, and payment processing.
  • For Legal Compliance: If required by law, court order, or government request.
  • For Business Transactions: In the event of a merger, acquisition, or sale of company assets, your data may be transferred.
4. 10DLC Compliance & SMS Communication
Opt Digital complies with 10DLC regulations for SMS marketing and communication.
  • By opting in, you consent to receiving SMS messages from us.
  • Standard message and data rates may apply.
  • You can opt-out anytime by texting STOP; for help, text HELP.
  • We do not share mobile data with third parties for marketing or promotional purposes.
5. Data Security
We implement industry-standard security measures, including encryption and firewalls, to safeguard your data. However, no online transmission is entirely secure, and we encourage users to take precautions when sharing personal information online.
6. Your Rights & Data Control
Under applicable privacy laws, you have the right to:
  • Access: Request a copy of your personal data.
  • Correct: Update inaccurate or incomplete information.
  • Delete: Request the deletion of personal data, subject to legal obligations.
  • Opt-out: Withdraw consent from marketing communications.
To exercise these rights, contact us at ben@opt.co.nz.
7. Third-Party Links
Our website may contain links to external websites. We are not responsible for their privacy policies and encourage you to review their terms before providing personal data.
8. Data Retention
We retain your information only as long as necessary to fulfill business purposes or comply with legal obligations. After this period, your data will be securely deleted or anonymized.
9. Updates to This Policy
We may update this Privacy Policy periodically. Any changes will be reflected on this page with an updated effective date.
10. Contact Information
If you have any questions regarding this Privacy Policy, please contact us at ben@opt.co.nz.